Point of Purchase (POP) is the area where marketers and retailers plan promotional activities related to consumer products.
Points of presence can be real, as in the case of a brick-and-mortar store, or virtual, as in the case of an e-retailer that sells goods and services online.
To stay competitive and help brand owners market their products, point of sale display manufacturers are focusing on improving aesthetics as well as creating innovative product designs.
The global POP display market is expected to expand at a compound annual growth rate (CAGR) of 5.9% from 2018 to 2026.