Press conferences are events where information is disseminated and where the media can ask questions.
These events are held in response to positive and negative news, to launch products, or to inform the media and the public of any other information about the company.
Most press conferences are announced in a press release, which is a well-written written statement describing the nature of the conference.
Press conferences are usually held by the company’s executive management, a press officer or a public relations officer.
Lesser known companies can hold press conferences to increase brand awareness, while established companies can share the news in the most positive light and raise their status.
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and make a brand stand out in the minds of consumers.
Brand loyalty - repeat purchases of a particular brand based on the perception of higher quality and better service than any competitor - independent of price.
Brand identity is the totality of human characteristics that are attributed to a brand.
“Companies must accurately define their brand identity so that it resonates with the right consumers.
Direct marketing consists of any marketing based on direct communication or distribution to individual consumers and not through a third party such as the media.