• A competing product is a type of product that can only be owned or consumed by one user.

  • Competing goods can be durable, meaning they can only be used one at a time, or short-lived, meaning they disappear after consumption.
  • When a product competes in consumption, the resulting competition can increase its value to those who seek it.
  • Limited availability coupled with demand gives businesses that supply competing products the ability to charge higher prices.
  • Typical examples of competing products are food, clothing, electronics, cars, plane tickets and houses.