A sales lead refers to an individual or entity that is not currently a customer but may eventually become one.
Sales leads can also be data that identifies someone as a potential buyer of a service or product.
Several factors determine the quality of leads, such as the accuracy of the contact information, the incentive used to motivate the prospect, and whether the prospect was aware of the sales opportunity at the time they responded.
Companies use a variety of marketing methods to reach potential customers, such as direct response marketing, advertising, networking, outbound sales calls, email marketing, social media campaigns, and internet marketing.