Soft Market is the one side of the market cycle, which is characterized by low rates, high limits, flexible contracts and high coverage availability.

Hard Market#

  • in the insurance industry, an upturn in the market cycle, with premiums rising and capacity for most types of insurance declining. May be caused by a number of factors, including a decrease in the return on investment for insurers, an increase in the frequency or severity of losses, and regulatory intervention that is considered contrary to the interests of insurers.