• A stock split is when a company increases the number of its shares outstanding in order to increase the liquidity of the shares.

  • Although the number of shares outstanding increases, the total market capitalization of the company does not change because the price of each share is also divided.
  • The most common split ratios are 2-to-1 or 3-to-1, which means that each individual share before the split will become multiple shares after the split.
  • The company decides to conduct a stock split in order to deliberately lower the price of one share, making the company’s shares more accessible without losing value.
  • A reverse share split is a reverse transaction in which the company does not increase, but reduces the number of shares in circulation, respectively raising the share price.