Sustainability is the ability to sustain or maintain a process over time.
Sustainability is often broken down into three main concepts: economic, environmental and social.
Many businesses and governments have set sustainable development goals for themselves, such as reducing their environmental impact and conserving resources.
Some investors actively use investments in sustainable development, known as “green investments”.
Skeptics accuse some companies of “green laundering”, the practice of misleading the public to make a business appear more environmentally friendly than it really is.