• The term upfront pricing refers to the interest rates and limits set for the borrower based on the underwriting and issuance of the credit card.

  • Lenders use automated technology to set all pricing terms at the start of a relationship with a client.
  • Two examples of credit card pricing variables are the interest rate and the credit limit.
  • The upfront pricing method is a risk-based pricing methodology that the credit market uses to price various credit products such as credit cards and car loans.