• Utility in economics refers to the utility or pleasure a consumer can derive from a service or good.

  • Although the concept of utility is abstract, it is a useful way to explain how and why consumers make decisions.
  • “Ordinal” utility refers to the concept that one good is more useful or desirable than another.
  • Cardinal utility is the idea of measuring economic value in terms of imaginary units known as utility.
  • Marginal utility is the utility derived from consuming an additional unit of a service or good.