• A white paper promotes a specific product, service, or methodology to influence current and potential client or investor decisions.

  • The three main types of white papers include background papers, numbered lists and white papers on problems/solutions.
  • The white paper provides compelling and factual evidence that a particular proposal is a superior product or problem solving method.
  • Official documents are usually developed for marketing purposes between companies, between a manufacturer and a wholesaler, or between a wholesaler and a retailer.