• Crowd wisdom refers to the idea that large groups of people are collectively smarter than individual experts.

  • The Wisdom of the Crowd was first popularized by New Yorker writer James Surovecki in his 2004 book The Wisdom of the Crowd.
  • The wisdom of the crowd theory helps to explain the movement of the market and the herding behavior of investors.
  • For the crowds to be wise, they must be characterized by a variety of opinions, and the opinion of each person must be independent and free from the influence of others.
  • The quality of the crowd matters, as an ill-informed crowd or a crowd with little knowledge can lead to adverse outcomes.