Word-of-mouth marketing (WOM marketing) occurs when consumers talk about a company’s product or service to their friends, family, and other people with whom they have a close relationship.
WOM marketing is one of the most powerful forms of advertising as 88% of consumers trust recommendations from their friends over traditional media.
Companies can encourage WOM marketing by exceeding product expectations, providing good customer service, and providing consumers with exclusive information.
The Word of Mouth Marketing Association (WOMMA) cites the best word of mouth marketing strategies as honest, trustworthy, social, reproducible, measurable and respectful.
WOM marketing includes various marketing methods such as hype, blogging and social media marketing.
Brand identity is the visible elements of a brand, such as color, design, and logo, that identify and make a brand stand out in the minds of consumers.
Brand loyalty - repeat purchases of a particular brand based on the perception of higher quality and better service than any competitor - independent of price.
Brand identity is the totality of human characteristics that are attributed to a brand.
“Companies must accurately define their brand identity so that it resonates with the right consumers.
Direct marketing consists of any marketing based on direct communication or distribution to individual consumers and not through a third party such as the media.