• Bad faith is a term that describes grossly dishonest behavior that goes beyond mere negligence on the part of an insurance company. For example, a bad faith claim can arise if an auto liability insurer arbitrarily refuses to settle a claim under a policy when the insured’s liability is undisputed. Unfair damages, also known as non-contractual damages, are often significant. They often exceed the limits of the insurance policy that is the subject of the claim.