• A deep link is a link from one website to a specific page on another website without permission in a way that infringes or reduces the intellectual property rights or advertising revenue of the owner of the site it links to. In this situation, the linking site uses the intellectual property rights of the linked site to add value to the first site. For example, consider a publishing firm that provides its clients with information about human resources policies and procedures. His online material contains a series of links to a specific page on the HR consulting firm’s website. The consulting firm is suing the publisher, alleging that the links violate the consulting firm’s intellectual property rights. This is because the links enhance the publishing firm’s website by bypassing the consulting firm’s home page and minimizing potential compensation to the consulting firm. This is because the bulk of the consulting firm’s advertising revenue comes from the homepage. Liability coverage related to unlawful external links is available under the cyber threat and privacy insurance policies, in particular under the Website Media Liability Insurance Agreement. In addition, illegal direct links are covered by traditional forms of media liability insurance.